PROJECTS

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PROJECTS   |  ABOUT 

 

SEASON 8: RUBICOIN AND HOIST

Fall 2014

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Bluezz (MKT 333) - Global and Cultural Issues in Marketing

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Our current project journey is all about providing Rubicoin, Dublin-based (Ireland) start-up company with insights into how to make their app contagious. The projects selected by the client and Dr. Raska for publication on Bluezzoon will be released in Spring 2015.



Cocoon (MKT 392) - Consumer Insights

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While one journey is about Dublin, the other is about Cincinnati. We are back, helping our friends at Hoist. After helping them to re-brand their company and re-design their product to change the minds of both consumers and, importantly, retailers, we are now helping again. This time, we are working on ideas that will help the company grow its sales. The projects selected by the client and Dr. Raska for publication on Bluezzoon will be released in Spring 2015.


SEASON 7: RUBICOIN AND KONA ICE

Spring 2014

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Bluezz (MKT 333) - Global and Cultural Issues in Marketing

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This project journey was all about providing Rubicoin, Dublin-based (Ireland) start-up company with insights into how to launch their app in the U.S. The following projects were selected by the client and Dr. Raska for publication on Bluezzoon in Fall 2014:


  1. Coleman, Kirsten (2014), “Brighten Your Future,” Bluezz Project (Spring)

  2. Laylock, Madeline (2014), “The Millennial Marketplace,” Bluezz Project (Spring)

  3. Lenihan, Ryan (2014),”Rubicoin Investing,” Bluezz Project (Spring)

  4. Marks, Jennifer (2014), “Rubicoin: Connecting with Millennials,” Cocoon Bluezz (Spring)

  5. Schwalbach, Sydney (2014), “Changing the World of Investing,” Bluezz Project (Spring)

  6. Walters, Christopher (2014), “Finance Your Future by Investing in Others,” Bluezz Project (Spring)

  7. Webster, Cody (2014), “Making Investing a Little Less Cray,” Bluezz Project (Spring)



Cocoon (MKT 392) - Consumer Insights

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This project journey was focused on conducting marketing research to provide Kona Ice with Millennial insights into whom the brand needs to target and how they need to make its target audience aware of its rather unique product–internship. The projects selected by the client and Dr. Raska for publication on Bluezzoon will be released in Fall 2014.


  1. Crouch, Renae (2014), “Helping Millennials to Cool Off and Get a Step Ahead of with the Kona Iceternship,” Cocoon Project (Spring)

  2. Field, Clare (2014), “Kona Ice: The Social Side of Responsibility and Involvement,” Cocoon Project (Spring)

  3. Foote, Elizabeth (2014), “You’re Kona Love It,” Cocoon Project (Spring)

  4. Howe, Kala (2014), “Your Start. Our Future. #thinkKONAintern,” Cocoon Project (Spring)

  5. Lenihan, Ryan (2014),”Kona Ice Internship,” Cocoon Project (Spring)

  6. Perkins, Angela (2014), “Kona Ice, Nourish Our World,” Cocoon Project (Spring)

  7. Waller, Corey (2014), “Shave off the Uncertainty, Lift Your World,” Cocoon Project (Spring)




SEASON 6: TIDE (P&G) AND HOIST

Fall 2013

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Bluezz (MKT 333) - Global and Cultural Issues in Marketing

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This project journey was all about providing Tide (P&G) with insights into how to improve its marketing efforts focused on achieving its goal of 70% of all wash loads in cold water by 2020. The following projects were selected by the client and Dr. Raska for publication on Bluezzoon and release in Spring 2014:


Contagiously sticky campaign projects


  1. Crouch, Renae (2013), “Is Jumping in to Coldwater Worth It to You,” Bluezz Project (Fall) **

  2. Hill, Jennifer (2013), “Tide Coldwater and Ariel,” Bluezz Project (Fall) *

  3. Lee, Young (2013), “Tide Coldwater and Ariel as Behavior Changer,” Bluezz Project (Fall)

  4. McCafferty, Molly (2013), “Change for Change,” Bluezz Project (Fall)

  5. Waller, Corey (2013), “Keeping your Colors and Wallet from Fading,” Bluezz Project (Fall) *

  6. Westendorf, Emily (2013), “Never Sacrifice Quality,” Bluezz Project (Fall)

  7. Woeste, Mackenzie (2013), “Stay Cool and Clean Up Your Energy Bill,” Bluezz Project (Fall)*



Target marketing projects


  1. Crouch, Renae (2013), “Plunging in to Cold Water Never Felt So Good,” Bluezz Project (Fall)

  2. Hill, Jennifer (2013), “Washing in Cold Water,” Bluezz Project (Fall) *

  3. Lee, Young (2013), “Tide Coldwater and Ariel as Behavior Changer,” Bluezz Project (Fall)*

  4. McCafferty, Molly (2013), “Keep It Cool,” Bluezz Project (Fall)

  5. Westendorf, Emily (2013), “Never Sacrifice Quality,” Bluezz Project (Fall)




Cocoon (MKT 392) - Consumer Insights

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This project journey was focused on conducting marketing research to providing Hoist with consumer insights into whom the brand needs to target and how they need to make its target audience aware of its product. The following projects were selected by the client and Dr. Raska for publication on Bluezzoon and release in Spring 2014:


Sample survey project


  1. Dewald, Abby (2013), “Hoist: The Better Refresher,” Cocoon Project (Fall) **

  2. Lee, Young (2013), “Hoist, the New Way of Hydration,” Cocoon Project (Fall)

  3. Pugh, Micah (2013), “Hoist: Always Improve Yourself,” Cocoon Project (Fall)

  4. Smith, Alexandra (2013), “Can Hoist Market to Millennials?” Cocoon Project (Fall)*

  5. Smith, Jordan (2013), “Hoist: Analyzing Sample Survey Data,” Cocoon Project (Fall)

  6. Westendorf, Emily (2013), “Hoist: The Only Way for Natural Rapid Rehydration,” Cocoon Project (Fall)


Observations and experience interview projects


  1. Dewald, Abby (2013), “Hoist: The Better Refresher,” Cocoon Project (Fall) *

  2. Lee, Young (2013), “Millennials with a Specific Fitness Goal,” Cocoon Project (Fall)

  3. Smith, Alexandra (2013), “It’s a New Market for Hoist” Cocoon Project (Fall)*

  4. Smith, Jordan (2013), “Hoist: Deeper Look into the Hoist Consumer,” Cocoon Project (Fall)

  5. Westendorf, Emily (2013), “Hoist: Balance the Mind, Body, and Environment,” Cocoon Project (Fall)


Secondary data projects


  1. Dewald, Abby (2013), “Hoist: The Better Refresher,” Cocoon Project (Fall) **

  2. Lee, Young (2013), “Hoist for Active Millennials,” Cocoon Project (Fall)

  3. Smith, Alexandra (2013), “It’s a New Market for Hoist” Cocoon Project (Fall)

  4. Smith, Jordan (2013), “Repositioning in the Minds of Today’s Active Millennials,” Cocoon Project (Fall)

  5. Westendorf, Emily (2013), “Hoist Your Hydration,” Cocoon Project (Fall)



* Bluezzoon’s design choice #1 - project that reveals good quality but also creativity and design skills as judged by the instructor.

* Bluezzoon’s insight choice #1 - project that shows best quality insights as judged by the client and/or instructor.



SEASON 5: TIDE (P&G) AND NKU WELLNESS

Spring 2013

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Bluezz (MKT 333) - Global and Cultural Issues in Marketing

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The undergraduate students who dared to enroll in Global and Cultural Issues in Marketing (MKT 333) with David were working on a client-based project for Tide Coldwater (P&G), focusing on developing global social media campaign capable of improving brand engagement and washing laundry in cold water.


  1. Winslow, Tony (2013), “Turning the Tide,” Bluezz Marketing Plan (Spring)

  2. Hopkins, Tiffany (2013, “Strengthening the Tide,” Bluezz Marketing Plan (Spring)

  3. Bogardus, Sydney (2013) “Cold Clear Clean,” Bluezz Marketing Plan (Spring)




Cocoon (MKT 392) - Consumer Insights

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The undergraduate marketing students enrolled in the Consumer Insight with David continued working on a client-based project for NKU Wellness (Northern Kentucky University), focusing on better understanding how to promote healthy lifestyle across NKU campus.


  1. Bogardus, Sydney (2013), “The Culture of Health,” Cocoon Consumer Insights (Spring)

  2. Forlenza, Michelle (2013), “#ClearThePlate,” Cocoon Consumer Insights (Spring 2013)

  3. Malott, Nicole (2013), “Get Real?,” Cocoon Consumer Insights (Spring 2013)

  4. Schwalbach, Sydney (2013), “You Are What You Eat,” Cocoon Consumer Insights (Spring 2013)

  5. Staverman, Kevin (2013), “The Healthy Solution for a Happier You,” Cocoon Consumer Insights (Spring 2013)

  6. Crum, Matthew (2013), “No Preservatives, No Additives, No Problems,” Cocoon Consumer Insights (Spring 2013)




SEASON 4: SWIFFER, MR.CLEAN (P&G), AND NKU WELLNESS

Fall 2012

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Bluezz (MKT 333) - Global and Cultural Issues in Marketing

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The undergraduate students who dared to enroll in Global and Cultural Issues in Marketing (MKT 333) with David will be working on a client-based project for Mr. Clean and Swiffer brands (P&G), focused on developing social media campaigns capable of improving sales and fostering mindful consumption mindset.


  1. Caccamo, Jimmy (2012), “Mr. Clean’s Recipe for Success: Fighting the Breast Cancer Fight,” Bluezz Marketing Plan (Fall)

  2. Coates, Carolyn (2012), “Cleaning Up Mr. Clean: Healthy Family, Healthy World Campaign,” Bluezz Marketing Plan (Fall)

  3. Ecklar, Rachel (2012), “Swiffer World Clean Up Project,” Bluezz Marketing Plan (Fall)

  4. Forlenza, Michelle (2012), “Mr. Clean-ing up the Mess: A Story about Waste Reduction,” Bluezz Marketing Plan (Fall)

  5. Lippert, Haley (2012), “It’s Time to Mindfully Market the Swiffer Brand with Pinterest,” Bluezz Marketing Plan (Fall)

  6. Moore, Jessica (2012), “Swiffer’s Changes for the Future,” Bluezz Marketing Plan (Fall)



Cocoon (MKT 392) - Consumer Insights

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The undergraduate marketing students enrolled in the Consumer Insight with David will be working on a client-based project for NKU Wellness (Northern Kentucky University), focused on better understanding how to use menu designs and incentive programs to increase healthy diet choices at NKU campus.


  1. Hamby, Lauren (2012), “Choosing Healthy: Guiding the Path to Wellness,” Cocoon Consumer Insights (Fall)

  2. Jeong, Hye Ran (2012), “Sneakers to Promote Healthy Choices,” Cocoon Consumer Insights (Fall)

  3. Kuhlenberg, Brandon (2012), “Does a Change in “Menu” Perception Create a Change in Diet?” Cocoon Consumer Insights (Fall)

  4. Lengerich, Matthew (2012), “Special Report: An Enticing Incentive Program,” Cocoon Consumer Insights (Fall)

  5. Sheehan, Michael (2012), “Going for Gold,” Cocoon Consumer Insights (Fall)

  6. Swanson, Jessie (2012), “The Mindful Menu and its Power to Persuade,” Cocoon Consumer Insights (Fall)




SEASON 3: S.S. BEAN COMPANY AND HOIST

Spring 2012

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Bluezz (MKT 333) - Principles of Marketing

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The undergraduate students who dared to enroll in the Principles of Marketing with David were trying to turn beans into a cup of Starbucks coffee. Well, to be more accurate, they were working on developing mindful marketing plans for a local non-profit, S.S. Bean Company, that offers four varieties of dry packaged bean soup mixes in supermarkets such as Remke / Bigg’s. However, their products (including the firm and its brand) were virtually unknown.They needed to figure out how to market themselves to penetrate local bean market (i.e., Greater Cincinnati area) and become known as a local non-profit company with a great product and great charitable cause. Here are our picks:


  1. Hicks, Kerissa (2012),”Making a Difference, One Bean at a Time” Bluezz Marketing Plan (Spring)

  2. South, Christa (2012),”Preserving Life in Our Communities” Bluezz Marketing Plan (Spring)

  3. Sparks, Zach (2012),”Health Starts at Home” Bluezz Marketing Plan (Spring)



Cocoon (MKT 392) - Consumer Insights

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The undergraduate marketing students enrolled in the Consumer Insight with David continued working for one of the Season 2 clients, Hoist. In Fall 2011, four Bluezz students created marketing plans that presented Hoist with new brand positioning ideas, moving the brand identity more toward a rapid rehydration drink for physically active Millennials (i.e., athletes of all kinds). The Cocoon students were now trying to figure out how to communicate this new identity through the product identity – the branding, labeling, and packaging of its Hoist Drink. Here are our picks:


  1. Cole, Taylor (2012), “Cincinnati’s Own:Hoist,” Cocoon Consumer Insights (Spring)

  2. Ecklar, Rachel (2012), “Trickling into Cincinnati’s Hydration Market,” Cocoon Consumer Insights (Spring)

  3. Fitzpatrick, Elizabeth (2012), “The Effects of Egoism and Altruism (and Rehydration),” Cocoon Consumer Insights (Spring)

  4. Lehmkuhl, Maggie (2012), “The Cocoon Report,” Cocoon Consumer Insights (Spring)

  5. Hopkins, Tiffany (2012), “Rehydration with Color and Flavor,” Cocoon Consumer Insights (Spring)

  6. McKinnon, Kaitlyn (2012), “Trainer Approved,” Cocoon Consumer Insights (Spring)

  7. Moore, Jessica (2012), “The Locally Powered Advantage,” Cocoon Consumer Insights (Spring)

  8. Neikirk, Allison (2012), “Journey to a More Mindful Package,” Cocoon Consumer Insights (Spring)

  9. Pendleton, Ryan (2012), “Living Hydrated by Nature,” Cocoon Consumer Insights (Spring)




SEASON 2: S.S. BEAN COMPANY, HOIST, NKU WELLNESS, AND TIDE

Fall 2011

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Bluezz (MKT 333) - Principles of Marketing

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The undergraduate students enrolled in the Principles of Marketing with David had the opportunity to choose between a local non-profit, S.S. Bean Company, and Hoist, a local manufacturer of a rapid rehydration drink. Whereas S.S. Bean Company struggles with a syndrome of being “virtually” unknown, Hoist was trying to figure out how to re-position their brand. And here are our season’s picks.


Hoist Drink


  1. Huelskamp-Subler, Jenna (2011),”How Can a Locally Made Rehydration Drink Make You Run?” Bluezz Marketing Plan (Fall)

  2. Magyar, Cole Anton (2011),” Will Environment Thank to a Rehydration Drink?” Bluezz Marketing Plan (Fall)

  3. McKinnon, Kaitlyn (2011),”How to Turn Sweating into Helping the Environment?” Bluezz Marketing Plan (Fall)

  4. Moore, Jessica (2011), “How to Rehydrate the Dehydrated through Being Local?” Bluezz Marketing Plan (Fall)


S.S. Bean Company


  1. Burdsall, Keegan (2011),”How to Turn Beans Produced by a Non-Profit into a Local Favorite?” Bluezz Marketing Plan (Fall)

  2. Lehmkuhl, Maggie (2011),” Local, healthy, light alternative to canned soups. So what?” Bluezz Marketing Plan (Fall)




Cocoon (MKT 392) - Consumer Insights

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The undergraduate marketing students enrolled in the Consumer Insight with David were given an option to choose any client from Bluezzoon’s projects, created prior to its official launch in Spring 2011. And here are our season’s picks.


Hoist Drink


  1. Schwer, Brandon (2011),”Marketing Solutions for Hoist Rapid Rehydration” Cocoon Consumer Insights (Fall)

  2. Winslow, Tony (2011),” A Mindful Approach to the Future of Hoist” Cocoon Consumer Insights (Fall)


NKU Wellness


  1. Burch, Kati (2011),”The Power of Wellness” Cocoon Consumer Insights (Fall)


Tide ColdWater


  1. Feldman, Anna (2011),” The Cold, Hard Facts About Tide Coldwater” Cocoon Consumer Insights (Fall)

  2. Harvey, Scott (2011),”Washing Away Waste” Cocoon Consumer Insights (Fall)

  3. Hunt, Zachary (2011),” Education of Mindful Millennials” Cocoon Consumer Insights (Fall)





SEASON 1: PRANA

Spring 2011

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Bluezz (MKT 333) - Principles of Marketing

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The undergraduate students enrolled in the Principles of Marketing with David worked on developing mindful marketing plans for a California-based manufacturer of clothing for climbers and yoginis, prAna. As noted by Nicole Basset, The Director of Sustainability at prAna, majority of sales were generated by conventional clothing with only small percentage of sales coming from prAna’s eco-friendly clothing. Bluezz students then embarked on a journey that helped them to generate marketing ideas for changing that ratio.


  1. Kuchibhotla, Sreya (2011), “Befriend the environment when you use prAna,” Bluezz Marketing Plan (Spring)

  2. Neikirk, Allison (2011), “Be one with Nature,” Bluezz Marketing Plan (Spring)




Cocoon (MKT 392) - Consumer Insights

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The undergraduate marketing students enrolled in the Consumer Insight were simultaneously working with Bluezz students for the same client. Their task, however, was to figure out what promotional tactic would be most likely to change that ratio and back up their findings with consumer data. 


  1. Giovanni, Cassee (2011),” A Healthier and Better You” Cocoon Consumer Insights (Spring)




Copyright © David Raska